Buzz Director: help me write a job description

I thought it was about time to re-visit the role of the “buzz director” - flesh out the role I first floated last October. This is especially urgent given that much of the action is now taking place away from your own (increasingly irrelevant) website, ‘out there’, in social networks and online communities. A good example of this is the [...]

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Not-for-profit’s have the gift of stories

Nancy Schwartz invited me to submit a piece for this week’s Carnival of Nonprofit Consultants theme on “How do Nonprofit Communicators Compete for Audiences’ [...]

Engagement is (not) made to measure

Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. I’m no exception, and my thinking on this topic still feels [...]

You’ve been promoted to “Buzz Director” (what, you don’t have one?)

It’s a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call it what you will, [...]

The Best use of Google Maps, full stop

The National Society for the Prevention of Cruelty to Children (NSPCC) has a long history of embracing innovation to raise awareness of its cause. Way back in the 1930s for [...]